LA Endurance is a multi-purpose Sports Consulting Group which has been providing a multitude of services in the Southern California area for the past eight (8) years. Initially providing only virtual or physical coaching in a customized manner to runners sixteen (16) years of age & above, of varying experience and capabilities and covering training programs from 5K to Full Marathons; it expanded to include Elite Runners representation in Manager and Agent roles. Due to increased demand in the sporting community & primarily attributed to the mystique of Ethiopia’s long distance running prowess, LA Endurance is now poised to provide additional services central and tangential to sports areas such as; but not limited to, “Motivational Speaking” in Health & Wellness, “Freelance writing/blogging”, “Sports Broadcasting”, “Sports Brands Marketing”, and “Media Talent exposure” relating to acting, commercials & print work. This is the Mission & Strategic Goal of LA Endurance Consulting Group.
Iyob Tessema, the Founder of LA Endurance Consulting Group; is a competitive Marathoner, Seasoned and Certified Coach, Athletic Consultant, talented Sports Actor, and astute Olympic Historian/motivational speaker who lives in Los Angeles, California. Approximately 28 years ago, he adopted long distance running & swimming as cross-training sports to complement his endurance in semi-pro soccer competitions. Gradually, his passion for long distance running won over, and he transitioned into intensifying his Running career, going “from zero, to hero” and successfully running his first LA Marathon in 1995. Never looking back, he maintained his consistency. To date, he has run his “home town marathon” alone for 27 consecutive years, and adding all the other marathons he has completed, currently stands at a grand total of 74 successfully completed marathons. Along the way, he has recorded 89 half marathons, and various other shorter distances (e.g. 10K, 5K, and others), deemed too many to count!!! In 2004, he was named one of “The Most Inspirational Runners” in California; and over the next two decades, successfully secured numerous sponsorships and endorsements from famous brands, such as; Saucony, Nike, Asics, K-Swiss, Sketchers and Hoka One One. He is a founding “Legacy Runner” at various races throughout Southern California, and has enjoyed featured coverage in the LA Sports & Fitness Magazine, as well as making guest appearances with LA's KNBC Channel 4 Sports, KTLA Channel 5 TV’s “Morning Show.”, “Executive Athlete Podcast” and on other community-based programs. In 2014, he was recognized by the California State Senate, the LA City Council & Mayor Eric Garcetti for his 20 years of active sports involvement in the community, and for successfully achieving his 20-year goal of running 50 marathons by age 50. Alongside his races, Iyob enjoys raising funds as “Running Ambassador” for various worthy causes, representing various organizations such as, “Hirshberg Pancreatic Cancer Society”, "World Vision", “American Heart Association”, “World of Children”, “Fregenet Children’s Educational Foundation", and the "Ethiopian Community Center in Los Angeles (ECLA)."
In all areas where our professional services is retained, LA Endurance Consulting will optimally strive to achieve all agreed upon goals/objectives relating to provided service by applying best established practices, avoiding illnesses, preventing injuries and any/all other damages. However, maximum success is dependent on a myriad of internal and external factors, some of which are beyond our control. Therefore, maximal outcomes cannot be guaranteed, and this understanding mutually waives any engagement responsibility or liability.